Company News, Marketing News

Youth To The People Names Omar Apollo as First ‘Brand Voice’

Grammy-nominated singer and songwriter will appear in upcoming digital and offline experiential campaign moments, according to the skincare brand.

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By: Christine Esposito

Editor-in-Chief

Vegan skincare brand Youth To The People has named Grammy-nominated singer and songwriter Omar Apollo as its first “voice of the brand.” Omar Apollo Apollo—reportedly a longtime fan of the brand's Superfood Cleanser—will go “on air” as the voice of Youth To The People (YTTP), starting July 19, when the company relaunches  its Superfood Air-Whip Moisture Cream. “I'm so excited to be the first brand voice at Youth To The People,” said Apollo. &#822...

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